Anyone can lead during wonderful times when cultures are thriving and the sun is shining. But, when we think about Michigan State, Penn State, Chipotle, the NFL, Tiger Woods, Toyota, Martha Stewart, Goldman Sachs, B.P., Ray Rice, Lance Armstrong and many others, true leaders emerge lead when the chips are down, and their personal or professional reputation is on the line. Reputation equals valuation; learn the secrets and tools within this workshop to not just survive but thrive during crisis.
Crises cost time, money, customers and careers (generally in that order); and, in the worst of scenarios, lives. Whether a data breach, social media attack, bad press, litigation, investigation, civil unrest or scandal, great leaders understand how to be predictive and create organizational muscle memory. Within these workshops, Rob discusses and analyzes key concepts and relevant case studies, some contained in The Art of Crisis Leadership (Weinhold & Cowherd, 2016), an Amazon #1 ranked book in PR and Crisis Management, and a top 100 in Leadership.
This training module covers the following topics:
- The definition, anatomy and early warning signs of crisis.
- The importance of organizational muscle memory during crisis.
- What to communicate to maintain stakeholder trust and confidence.
- Immediate next steps to protect your people, secure your assets and strengthen your brand.
- Leadership in the pit – how to never “tap out” when life hits an all-time low.
- Resiliency – why it matters and how to bond teams around this concept.
According to research, nearly 70 percent of crises are smoldering issues before they become an actual full-blown crisis. It is important to perform a crisis assessment within your organization, so you minimize your reputational risk; it’s not if, but when crisis strikes. Remember, anyone with an internet connection and a recording device can wreak havoc on your individual or organizational brand; everyone is a “journalist” in today’s world of digitization. Are you ready to tell your story? Because if you don’t tell your story, someone else will. And, when someone else tells your story, it certainly won’t be the story you want told – our Fallston Group mantra.
All workshops are tailored to the unique needs of each client.
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