Crisis is a growth strategy. Yes, I know it sounds a bit counterintuitive, but take a look at the science, and the numbers – it’s true!
Life can turn on a dime. Think about it…you’re working hard and feeling the pressure to meet many demands: more revenue, reduce expenses, higher profits, a more engaged workforce…and just when you think you have it all under control – IT happens!
Social media attack, bad press, investigations, litigation, data breach, sex scandal, economic downturn, discrimination and many other sudden and smoldering issues.
Life comes at you fast and there’s one thing that’s certain: The issue isn’t if crisis will occur, but when. You don’t need to go looking for it, it will find you.
I’ve been called a crisis leadership expert. A chief reputation officer. Nearly all the companies I’ve worked with want the same thing: for me to help them maintain control and weather the storm. To survive crisis.
You don’t spin your way through crisis, you lead your way through it. It’s not about shallow window dressing, it’s about long-term sustainable change. Anyone can lead when profits are up, and the sun is shining, real leaders emerge when the chips are down, and the stakes are at their highest.
After decades of helping people during life’s most critical times, I’ve come to realize that crisis is not to be feared. In fact, crisis is a growth strategy.